The Customer is always right.
This sentiment has truth behind it, but successful business people will tell you that it is missing some information. Yes, when it comes to what the customer wants, they are always right. However,
when the customer tells you how to get achieve the goal, they can easily fall into pitfalls. Everyone makes rookie mistakes the first time they try to achieve something. That is why they are called rookie mistakes. But you are not a rookie. You are an expert. That is why you are in your filed. After all, when it comes to your business, you have the experience and the knowledge, and your livelihood depends on you using experience and knowledge to become an expert in your filed. Your customer is at best a novice. If they were anything more, they would be doing the project without you, right? So, put yourself on the outside looking in, who would you trust, you our your customer?
Why do your customers pay you? What do you bring to the table that they do not have within their own grasp? What value do you add to the equation? By answering these questions, as well as the questions that may come from answering these questions, you can begin to discover the attributes of your best customers. In the next few posts I want to talk about the idea that your customers are "Voluntary Assets" to your company. These assets need to be managed and changed just like the desk, computer, car, software or website. If a Voluntary Asset becomes a Voluntary Liability, you should do something about that.
Question 1: Who are your best customers? What makes you love your customers? I know that when I have a customer who can give me an idea, a goal, and let me run, I can blow the socks of their expectations. What makes you excited to go to work? Those qualities are what you should look for in a customer. After you know what makes the best, ask yourself what makes the worst customer? |